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ICANN

The right gTLD name in the right combination is the cheapest, fastest and most powerful tool to create hyper visibility and global presence. This most intricate device can perform on massive customer acquisition a real game changer from the old school of traditional advertising and branding. Unlike the introduction of the first generation domain name game this one is ultra classy and a very sophisticated maneuver.

Organizations have new opportunities via fast track evaluations of current name portfolios and realignment naming architectures to accommodate too many or too few identities. This total reassessment is a prerequisite in this new age frontier.

Billion dollar domain babies; once this game is properly understood, it certainly allows the creation of 'billion dollar domain babies' where superpower naming ideas become billion-dollar intellectual properties for their holders. This will be an amazing game to play and equally to watch.

There are also great risks. A gTLD race may create spectacular opportunity or a catastrophic failure. Any gTLD application without a highly appropriate proposed name, naming architecture, and lack of skills of the global domain name complexities will likely fail.

THREE KEY QUESTIONS
Firstly, if current name is clearly not available for global use then why is corporation the still struggling in creating global presences all this time? Secondly at what point the corporation will bite the bullet and make a decision to solve this most critical issue. Lastly, what will be that magical solution to park the future destiny of the organization?