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| The International Media | ||||||
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Naseem is annually featured
in over 100 articles worldwide, following are some selected articles. |
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"Braxton
is just a name from their archives — they're going backwards rather than
forwards. While the sky is falling on the accounting and corporate image
... this is voodoo accounting meeting voodoo branding" says Javed. Toronto Star, July 19, 2002 Full story |
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"Monday?
how do you become a global icon? You can't pick a name from a calendar
and say, 'Let's go for it.' " says Javed. National Post, Toronto, June 11, 2002 Full story |
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"Copycatting
has destroyed the finesse," Javed laments. "These names die
out. No amount of advertising can save them." Metroactive Features, Los Angles, Apr. 18, 2002 Full story |
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"Never
in the history of business has there been such a rush for new corporate
identities as we have seen in the latest rounds of mergers and acquisitions" says Javed. Ottawa Business Journal, Apr. 07, 2002 Full Story |
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"Air
Canada turns to Jazz after launch of Tango" says Javed. Najaco Publishing, Mar. 13, 2002 Full story |
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"Speaker
claims e-craze is dead" says Javed. San Antonio Express, Mar. 07, 2002 Full story |
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"There's
a danger in linking a product to a cultural property, even if it's unintentional.
The problem is that, years down the road, people will forget why something
is called what it is." says Javed. The Toronto Star, Jan. 24, 2002 Full story |
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