Don’t lean under someone else’s umbrella,
you’ll still get wet.
Don't be a copycat. It is very bad to copy or borrow from an established identity. A look-alike, sound-alike name, resembling the personality of a powerful, established, legendary name will be fruitless in the long run.
Stay clear of legendary names.

Creativity is a spark of genius.
Over-creativity can cause fire and damage.
Don't get too creative. Do not twist, bend, stretch, exaggerate, corrupt or modify alpha-structures to their extremes in naming. It may result in difficult,confusing, unpronounceable and only silly names.
Avoid overly creative solutions

Work locally, think globally & name universally.
Do not short-change. No matter how small or local the project, think of the future and think of this small planet. A name is only good when it is free and clear to travel around the globe, without encountering translation problems or trademark conflicts.
Name for the universe.

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